Looking to gift your golf fanatic friend? Treat them to an eGift Card from The Beverly Hills Polo Club. Inspired by both the luxury and heritage of Beverly Hills, the brand captures the excitement of the sport of polo along with the exclusivity of membership to a private club. Beverly Hills Polo Club is positioned as a premium brand. The mission of the brand is to offer " affordable luxury" to the rising upper middle class global consumer. The target customer is an upwardly mobile, young urban professional who is inspired by global fashion and trends.